Werbung im Internet

Top-Themen

Ab sofort: ShopVote beherrscht viele neue Sprachen

Die Bewertungsgrafiken von ShopVote unterstützen nun auch die Mehrsprachigkeit: Das Bewertungsportal kann jetzt auch die Bewertungsgrafiken mehrsprachig ausliefern.

1 min

Influencer: Privat-Account – die perfekte Tarnung?

Ein "Influencer" hatte auf seinem privaten Account ein Produkt empfohlen bzw. darauf verlinkt, ohne den kommerziellen Zweck kenntlich zu machen. Und das, obwohl er eine geschäftliche Beziehungen zu dem beworbenen Unternehmen unterhalten hatte.

3 min

Sind durch Gewinnspiel "erkaufte" Kundenbewertungen wettbewerbswidrig?

Das OLG Frankfurt a.M. hatte jüngst darüber zu entscheiden, ob Händler ihre Kunden mit einem Gewinnspiel dazu animieren dürfen, Bewertungen abzugeben. Die IT-Recht Kanzlei stellt die Entscheidung vor.

4 min

Abmahnungen wegen Werbung mit "Originalware"

Wer nicht wirbt - der stirbt. Korrekt. Aber wer wirbt, muss dies auch richtig tun: Denn hier wird gerne abgemahnt - insbesondere wenn mit "Originalware" geworben wird.

2 min

OLG Frankfurt: Irreführung bei Nutzung von Pseudonym für Kundengespräche

Dass es eine wettbewerbswidrige Irreführung darstellen kann, wenn Unternehmensmitarbeiter bei Kundengesprächen ein Pseudonym anstatt ihres richtigen Namens verwenden, entschied jüngst das OLG Frankfurt a.M.

2 min

Anteilige Spende des Kaufpreises: Wie rechtssicher damit werben?

Angesichts der wachsenden Ungleichheit spenden einige Online-Händler einen Teil ihrer Einnahmen an gemeinnützige Organisationen. Welche Bedingungen gelten für solche Spenden? Müssen Spendenquittungen ausgestellt werden?

7 min 1

OLG Düsseldorf zur einwilligungslosen E-Mail-Werbung

Das OLG Düsseldorf hat in einem kürzlich bekannt gewordenen Urteil zu entscheiden, ob im Stadium einer Vertragsanbahnung bereits von einem "Kunden" gesprochen werden kann.

3 min

#Werbung: Justizministerium plant Kennzeichnungs-Gesetz für Social Media

Das Bundesjustizministerium erwägt, ein neues Gesetz mit eindeutigen Vorgaben für die Werbung in sozialen Medien auf den Weg zu bringen.

2 min

Abmahnung garantiert (vermeidbar): Der falsche Umgang mit Garantiewerbung…

Onlinehändler sind bei der sog. Garantiewerbung verpflichtet, bestimmte Hinweis- und Informationspflichten zu erfüllen. Aber nicht nur das - die Garantiewerbung hält noch andere rechtliche Fallstricke bereit und wird daher so variantenreich abgemahnt.

3 min

LG Arnsberg: Versteckte Ausschlüsse vom Preisnachlass sind wettbewerbswidrig

Wird bei einer Verkaufsaktion mit Preisvorteilen beim Kauf von Möbeln geworben, jedoch nicht ausreichend kenntlich gemacht, welche Produkte von dieser Aktion ausgeschlossen sind, so liegt ein Wettbewerbsverstoß vor.

3 min

LG Dortmund: „20% auf Alles ohne Wenn und Aber“ – ABER nicht bei Ausnahmen

Das LG Dortmund entschied, dass die Werbeaussage „SONDER-AKTION: 20 % AUF ALLES OHNE WENN UND ABER“ unzulässig ist, wenn hiervon nicht alle Artikel umfasst sind und diese durch einen Sternchenverweis von der Aktion ausgeschlossen werden.

1 min

LG Frankfurt: Briefwerbung trotz Widerspruch ist Wettbewerbsverstoß

Wie das LG Frankfurt a.M. jüngst entschied, stellt das Sichhinwegsetzen über einen ausdrücklich geäußerten Widerspruch in den Erhalt von persönlich adressierter Briefwerbung eine abmahnbare unzumutbare Belästigung dar.

3 min

Unzulässig: Gewinnspiel einer Versandapotheke mit Rezepteinlösung

Gewinnspiele sind oft eine erfolgreiche Werbemaßnahme, bergen aber rechtliche Fallstricke. Besonders für Versandapotheken gelten spezielle Vorschriften, wie das OLG Frankfurt kürzlich bestätigte.

3 min

AG Dietz: Kein Schmerzensgeld bei unzulässigem E-Mail-Newsletter

Das AG Dietz hatte sich in einer aktuellen Entscheidung mit der Frage zu befassen, ob unzulässige Newsletter einen Anspruch auf Schmerzensgeld nach der DSGVO begründen können.

3 min

Briefwerbung gegenüber Verbrauchern? Datenschutzerklärung nicht vergessen!

Briefwerbung erfreut sich weiterhin großer Beliebtheit, da sich Briefe und Prospekte im Gegensatz zu Mails nicht einfach „wegklicken“ lassen. Neben wettbewerbsrechtlichen Voraussetzungen muss bei der Briefwerbung das Datenschutzrecht beachtet werden.

3 min

Briefwerbung an Verbraucher – was ist erlaubt?

Wir zeigen, welche rechtlichen Vorgaben bei Briefwerbung gegenüber Verbrauchern gelten und stellen ein Muster für eine rechtskonforme Datenschutzbelehrung bereit.

7 min

LG und OLG München stufen Cathy Hummels als Werbezeitschrift ein

Im Rechtsstreit um den Instagram- Account von Cathy Hummels bestätigte das Gericht die Ansicht der Influencerin und stufte den Account als Werbezeitschrift ein. Verbotene Schleichwerbung liege auch bei „privaten“ Postings mit Verlinkungen zum Hersteller nicht vor, da der Account von Hummels offensichtlich kommerzielle Ziele verfolge.

4 min

Werbung mit Gratiszugaben: So machen Sie es richtig!

Kostenlose Zugaben ab einem bestimmten Bestellwert sind im Online-Handel beliebt. Widerruft der Kunde seine Bestellung jedoch (teilweise) und unterschreitet dadurch nachträglich den Mindestbestellwert, stellt sich die Frage: Darf der Händler die Zugabe zurückverlangen?

5 min 1

Grundsätze zur Werbung mit reduzierten „Set-Preisen“

Die Werbung mit Preissenkungen hat auf Kunden eine besonders anziehende Wirkung, weil sie eine Preisvorteilhaftigkeit des Angebots wirksam betont. Welche Voraussetzungen sind bei der Werbung mit reduzierten Set-Preisen zu beachten?

2 min

ShopVote Plugin für Shopware-Shops: Produktbewertungen sammeln

Das ShopVote Plugin für Shopware-Shops zum Sammeln und Darstellen von Kundenbewertungen ist um die Funktion PRODUKTBEWERTUNGEN erweitert worden. Händler können nun einfach Bewertungsanfragen zur Bewertung des Shops und ihrer Produkte an ihre Kunden versenden.

2 min

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Server name	k4.itrk.dev
Http Host	k4.itrk.dev
Hostname	itrk.dev
Datum/Zeit	2026-11-05T00:22:33+01:00 (1793834553)
Git branch	feature/jugendschutz-pruefzeichen
CMS Pfad	/var/www/vhosts/itrk.dev/itrk/cms
Datenbank	itrk (itrk@localhost:3306)

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