Werbung im Internet

Top-Themen

E-Mail-Signatur: Wann Werbung im Footer unzulässiger Spam ist

Das AG Bonn entschied, dass Werbung in der E-Mail-Signatur – etwa in Form einer Kundenzufriedenheits-Umfrage – unzulässiger Spam ist und abgemahnt werden kann.

4 min

Award-Werbung: Umstände der Preisvergabe müssen offengelegt werden

Wer mit einem „Award” wirbt, muss die Umstände der Preisvergabe offenlegen. Eine konkrete Fundstelle, wie sie bei Testergebnissen erforderlich ist, ist dagegen nicht notwendig, so das LG Nürnberg-Fürth.

3 min

Bio/Öko-Werbung: Achtung! Aktuelle Abmahnungen bei Lebensmitteln - Was ist erlaubt?

Derzeit mahnt ein „Verbraucherschutzverein“ vermehrt Onlinehändler wegen der Werbung für Lebensmittel (hier: Weine) mit den Aussagen „Bio“ und/ oder „Öko“ ab, weil die Angabe der richtigen Kontrollstellen-Nummer (der Öko-Kontrollstelle) fehlt bzw. diese nicht in unmittelbarem räumlichen Zusammenhang mit diesen Werbeaussagen erfolgt.

3 min 4

Rabatt-Werbung: Ist der "Fast alles"-Rabatt bei Ausnahmen unzulässig?

„Mit Rabatten auf ‚fast alles‘ sollten Händler vorsichtig sein. Das OLG Köln untersagte einem Möbelmarkt, mit 30 % Nachlass auf nahezu das gesamte Sortiment zu werben, wenn tatsächlich Produkte von 40 Herstellern ausgeschlossen sind.

2 min

Kundenbewertungen rechtssicher einholen – so vermeiden Händler Abmahnungen

Kundenbewertungen sind wichtig für den Verkaufserfolg. Doch Vorsicht: Da die E-Mail-Anfrage zur Abgabe einer Bewertung als Werbung eingestuft wird, darf sie nur an Kunden gesendet werden, die dem zuvor zugestimmt haben. Wie kann ein Händler also rechtssicher mit Bewertungsanfragen umgehen?

5 min

Bestandskundenausnahme: Gilt sie auch bei kostenlosen Nutzerprofilen?

Die „Bestandskundenausnahme“ (§ 7 Abs. 3 UWG) erlaubt unter bestimmten Voraussetzungen E-Mail-Werbung ohne Einwilligung, sofern die Adresse im Rahmen eines Waren- oder Dienstleistungsverkaufs erhoben wurde. Doch kann bereits die Erstellung eines kostenlosen Dating-Profils als ein solcher „Verkauf“ gewertet werden?

4 min

DSGVO-Fail: Wann E-Mail-Befragungen zur Kundenzufriedenheit unzulässig sind

Das LG Hannover entschied: E-Mail-Befragungen zur Kundenzufriedenheit sind unzulässig, wenn keine explizite Einwilligung des Verbrauchers vorliegt und keine andere gesetzliche Erlaubnis die Nutzung der Kontaktdaten für diesen Zweck rechtfertigt.

4 min

WhatsApp-Newsletter rechtssicher versenden

Ein rechtskonformer WhatsApp-Newsletter erfordert die Beachtung einiger rechtlicher Besonderheiten. Wir zeigen, wie ein rechtssicherer Versand von Werbenachrichten über WhatsApp gelingt.

5 min 4

Opt-in-Regeln: Lockerung durch den BGH? Das gilt jetzt für E-Mail, SMS & Co.

Der BGH stellte in einem richtungsweisenden Urteil fest, dass eine einmalige Einwilligung für Werbezwecke ausreicht – unabhängig vom genutzten Kommunikationskanal.

4 min

BGH zu Blickfangwerbung: Aufklärung direkt beim Blickfang Pflicht

Blickfangwerbung zieht Kunden an - bringt aber rechtliche Risiken. Der BGH erneut fest, dass aufklärende Hinweise in unmittelbarer räumlicher Nähe zum Blickfang ein Muss sind, um eine Irreführung des Verbrauchers zu vermeiden.

3 min

Externe Kundenbewertungen im eigenen Shop - ist das erlaubt?

Kundenbewertungen sind eine starke Währung im Onlinehandel. Doch dürfen Händler externe Rezensionen von Plattformen oder sozialen Netzwerken in ihren eigenen Shop übernehmen? Wir geben einen Überblick über die rechtlichen Vorgaben.

14 min

Rechtliche Möglichkeiten zur Löschung negativer Google-Bewertungen

Negative Google-Bewertungen können Unternehmen erheblich beeinträchtigen. Wir erläutern, ob und wann ein Löschungsanspruch bei 1-Stern-Bewertungen besteht und welche Kriterien Gerichte dabei anlegen.

3 min

E-Mail-Spam: So konkret muss der Verbotsantrag sein

Das KG Berlin hat klargestellt: Um unerwünschte Werbemails gerichtlich zu untersagen, ist ein hinreichend konkreter Verbotsantrag nötig. Ein pauschaler Antrag (z. B. auf Verbot von „Werbeschreiben per E-Mail“) reicht nicht aus, wenn der Werbecharakter der beanstandeten Mail nicht eindeutig feststeht.

2 min

Sachverständigen-Werbung: Dieses Abmahnrisiko sollten Sie kennen!

Der Begriff „Sachverständiger“ in der Werbung ist heikel: Seine Nutzung ist streng reglementiert, der Grat zur Irreführung schmal. Besonders kritisch ist die Vermischung von Sachverständigentätigkeit und gewerblichen Angeboten, etwa bei Reparaturservices mit zusätzlicher Gutachtenerstellung.

5 min

Oeko-Tex Zertifikat: Das sind die aktuellen Werberegeln

Für eine rechtskonforme Werbung mit "Oeko-Tex" sind auch die Lizenzbedingungen von Oeko-Tex selbst einzuhalten. Wir zeigen, welche Bedingungen gelten.

6 min 2

Garantie-Werbung: Warum diese 4 Fehler teure Abmahnungen nach sich ziehen

Aktuell häufen sich Abmahnungen gegen Händler, die unzulässig mit Begriffen wie „Garantie“, „Herstellergarantie“ oder „2 Jahre Garantie“ werben.

2 min

Stellt das Firmen-Logo in der E-Mail-Signatur schon Werbung dar?

Das AG Frankfurt a.M. entschied, dass ein Unternehmenslogo in der E-Mail-Signatur grundsätzlich keine Werbung darstellt – erst recht nicht, wenn die E-Mail versehentlich versandt wurde.

3 min

Weihnachtsgarantie im Online-Shop rechtssicher umsetzen

Wer Weihnachtsgeschenke rechtzeitig unter den Baum bringen will, braucht verlässliche Lieferzusagen. Eine „Weihnachtsgarantie“ kann hier ein starkes Verkaufsargument sein.

1 min 1

Vorsicht Falle: Werbung mit kostenlosem Rückversand

Viele Online-Händler werben mit "kostenlosem Rückversand". Doch diese Aussage ist nicht immer zutreffend, in manchen Fällen gar irreführend. Wie macht man es richtig?

4 min 1

Kundenbindung: Das Muster für Ihr Weihnachtsrückgaberecht

Mit einem verlängerten Weihnachtsrückgaberecht schaffen Sie Vertrauen bei Ihren Kunden. So können Geschenke auch Wochen nach Heiligabend noch umgetauscht werden. Unser Muster ermöglicht Ihnen dabei die rechtssichere Umsetzung.

2 min

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Server name	k4.itrk.dev
Http Host	k4.itrk.dev
Hostname	itrk.dev
Datum/Zeit	2026-11-05T00:22:33+01:00 (1793834553)
Git branch	feature/jugendschutz-pruefzeichen
CMS Pfad	/var/www/vhosts/itrk.dev/itrk/cms
Datenbank	itrk (itrk@localhost:3306)

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